About Us

Welcome to Shades of Nature, your one-stop destination for the finest natural beauty products. Established three years ago, our company has quickly become a leading force in the Lebanese beauty market. Founded by our passionate and dedicated CEO, Nourhan Kassem, Shades of Nature has its sights set on expanding its reach beyond Lebanon and making a significant impact in the MENA market.

Our Story

Nourhan's love for nature and her commitment to promoting healthy, eco-friendly lifestyles inspired her to create Shades of Nature. She envisioned a beauty brand that would offer top-quality, natural skincare products while being kind to the environment and its inhabitants. Today, Shades of Nature is a testament to Nourhan's vision, providing a wide range of natural, cruelty-free, and sustainable beauty products that cater to a diverse clientele.

Our Mission

At Shades of Nature, our mission is to empower individuals to embrace the transformative power of nature through our thoughtfully curated selection of natural beauty products. We believe that by harnessing the benefits of organic and ethically sourced ingredients, we can help our customers achieve radiant, healthy skin while contributing to a more sustainable future.

Our Community

With over 25,000 followers and a growing base of satisfied customers, the Shades of Nature community is a testament to the power of natural beauty. Our customers appreciate our commitment to quality, sustainability, and transparency, and we are grateful for their unwavering support. We invite you to join our vibrant community and share in our passion for natural beauty, eco-conscious living, and holistic well-being.

Our Values

At Shades of Nature, we are guided by a set of core values that reflect our commitment to our customers, the environment, and our mission:

  1. Quality: We are dedicated to providing high-quality, effective natural beauty products that deliver exceptional results.
  2. Sustainability: We prioritize eco-friendly practices, from our ingredient sourcing to our packaging, to minimize our environmental impact.
  3. Transparency: We believe in being open and honest about our products, their ingredients, and our processes, so our customers can make informed choices.
  4. Cruelty-free: We are committed to offering cruelty-free products, ensuring that no animals are harmed in the creation of our beauty line.
  5. Community: We aim to cultivate a supportive and inclusive community that shares our values and vision for a healthier, more sustainable world.

Join Us on Our Journey

As Shades of Nature continues to grow and expand into the international market, we invite you to be a part of our journey. Explore our range of natural beauty products, connect with our community, and discover the difference that Shades of Nature can make in your skincare routine and your life.

Thank you for choosing Shades of Nature. Together, we can celebrate the power of nature, embrace a healthier lifestyle, and make a positive impact on our planet.